Born from the creativity and ironic view of the world of fashion of the designer Ludovica Virga (Luvilu). Creations range from the iconic dolls to funny t-shirts as well as an accessory line. But House of Mua Mua is also a reality with a strong aspect of charity and human: each doll is in fact made in rural areas inhabited by people living in difficult conditions. Part of collection's sales are donated to a school in Sumbawa to help and support women education.